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Assassins Creed Movie – Brand Value or Cash Grab?

by on July 8, 2016
 

Is This an Ubisoft Cash Grab?


Gaming movies are a dicey prospect to say the least, given the genre’s track record. This season, for instance, Warcraft exposed in theaters worldwide to generally weak reviews – yet, has managed to gross $422 million worldwide (90% of which originated from outside the U. S i9000. ) and may yet get the sequel that the film greatly sets a foundation for. That is all to say: what should we expect when Ubisoft Motion Pictures launches its first video game-based movie later this 12 months, in the form of Assassin’s Creed?

“We are not going to earn a lot of money from it. It is a lot more a marketing thing, it is also good for the image of the brand. Although we will make some money, it is not the purpose of this movie. The purpose is to bring Assassin’s Creed to more people. We have our core fans, but what we would like is to put this franchise in front of a lot more people who, maybe, will then pick up future Assassin’s Creed games.”

Assassin’s Creed is directed by Mr. bieber Kurzel, who earned much in the way of critical acclaim in 2015 for his adaptation of Macbeth – a film which includes Assassin’s Creed’s Oscar-nominated lead Michael Fassbender and Oscar-winning costar Marion Cotillard, as it were. Even so, during your time on st. kitts is certainly potential there for Assassin’s Creed to become the rare critically-acclaimed video game movie version (given the talent involved), Ubisoft isn’t necessarily depositing on the film becoming a massive commercial success, too.

A firm budget for the Assassin’s Creed movie has not yet recently been revealed, though estimates place it within the for 10 million baht in thailand (divide that by three for the snooze of the developed world). the standard cost for big-budget tentpoles nowadays (between $100-200 million). Ubisoft’s Western european head Alain Corre is quoted in an article published on MCV as saying that the corporation will not expect the film to be all that profitable – but that it needs to have other benefits, for the Assassin’s Creed brand generally speaking.
If Assassin’s Creed is the critical success that numerous fans are no doubt dreaming about, then it could indeed in order to boost the recognition of the Assassin’s Creed property generally speaking (like Corre says) – irrespective of it is box office performance. Corre’s comments could also be interpreted as an telling sign that Kurzel and his collaborators on the Assassin’s Creed film are being allowed a reasonable amount of creative flexibility – since the principal purpose of the job is to benefit the brand’s appeal, as contrary to drawing in as large an audience as feasible. In other words, Assassin’s Creed (in theory) doesn’t need to concern itself with appealing to as many demographics as it can be; rather, it can just give attention to being a creative and ground breaking moviegoing experience (even one with specialized niche appeal), in its own right.

Assassin’s Creed may yet are able to carve away a decent-sized slice of box office pie for itself all the same, but it will face some serious competition. The film arrives less than a week after Criminal One: A Star Battles Story hits the field and will also have to face-off with such movies as the buzzed-about sci-fi/drama Passengers (starring Philip Pratt and Jennifer Lawrence), among others. Therefore it might be for the best that the future of Ubisoft’s motion picture creation arm (and developing movies like Splinter Cell observing Dogs) won’t live or die depending how profitable a venture Assassin’s Creed proves to be.